We all know that posting on social media is essential for your business. But did you know that type of content you post is just as important? The best practice is to balance personal and professional posts equally. That way, your audience never gets bored or overwhelmed with posts! Check out these tips for the best content to post for your business here!
Videos – Fill your social media feed with an equal amount of videos and images. Videos are a great way to capture your audience's attention. Did you know that this year alone, videos are taking over 82% of web traffic? Many social media platforms use of videos, including Snapchat, Facebook, and Instagram. TIP: If it's a fit for your business, TikTok is a great way to attract the younger audience!
Your Employees - As mentioned above, you want the right blend of personal and professional posts. One way to combine the two includes creating posts on your employees. This is a great way to gain your audience's trust, showing the people behind the scene. Not only that, but it will also provide a platform for different voices to communicate your brand.
Contests/Giveaways - A great way to gain attraction and new clients is by hosting contests or giveaways for your audience. For example, each month you can post a question and offer a $20 gift card for the first person to answer correctly. Another way to promote your business with a giveaway is to ask your audience to share the post to enter the contest. This spreads your post far beyond your own followers!
Knowing the best type of content to be posting on your feed is key to a successful SM campaign. Here at Daily Chimes, our experienced social media experts have the know-how to help your business soar! Less stress about marketing means more time to focus on your business. Contact us today to get started with a FREE 14-day trial, no CC or commitment required!