It’s an ongoing challenge to keep up with all of the new features that are continuously developed for social media. However, many of them can be used to your company’s advantage. One of these is Instagram Stories. Instagram is a popular platform showcasing visual images, and its Stories component can be used in strategic ways to raise visibility and interaction for your business.
What are IG Stories? Basically, they are a 10-20 second clip that lasts for 24 hours on your page. Most people post little blurbs, mention other pages, or post quick videos on their Stories. Users tend to view a Story for more information on a business before scrolling down their IG page. So, what kind of content should you be posting for a positive impact on your business?
- Sales - If your business is having a promotion or sale, post it on your Story. While you can still post to your feed, having it on your Story allows people to scroll through your products to see what you have on sale.
- Polls - Asking a question on your story encourages engagement and reactions. There is a widget you can insert into your Story that allows you to ask a question, have a poll, rate a picture, etc. This is a great way to survey your audience without a lot of hassle. Just don't forget to check it before the 24 hours are up!
- “Go Live” - In your story, you can “Go Live” to talk about anything you want. Rather than recording a video and posting it, you can have a live video chat with your audience, showing products or whatever you would like to promote. This is a great way to engage with your audience as well. Many companies go live when they have a sale and even auction off their items throughout the live feed!
- Product Stickers - Lastly, product stickers are a great way to drive traffic to your website. If you are promoting an item or a service, you can easily tag the product in your story. Once the potential customer clicks on the tag, it will take them directly to your site for purchase. It is as simple as that!
Instagram Stories are genuinely a great way to promote your business in more ways than one. Our experienced social media account managers understand what types of content appeals to your audience and can create/manage your social sites for you. Less stress about marketing means more time to focus on your business! Contact us today to get started with a FREE 14-day trial, no CC required!