Blog

Always check Daily Chimes blog to stay on top of the latest trends and developments in social media marketing.

The WHO and WHAT of Social Media

From the first Facebook account to the billions of accounts today spread out through the various platforms, the question we’ve asked ourselves is, WHO is on Social Media? There are two groups of people that can be identified as using...
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Social Media Marketing for 2021

Before we know it, it will be a new year! With the start of a new year, it’s essential to think about your strategy for Digital Marketing in general, but specifically Social Media. We saw how Social Media played a...
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SEO vs SEM

Often confused, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two different digital marketing techniques that are used by businesses to reach their target audiences on Google and Bing. Here’s the simple difference: SEO is an organic search approach,...
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How to Increase Your Audience on Social Media

Social media is an effective way to promote your business, but before you spend your time creating those thoughtful and insightful posts, you need to have a viable audience! Having a broad audience on social media leads to brand recognition, customer...
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Likes, Comments, Re-shares Oh My!

The most common analytic you will find on any platform is how many likes your posts are getting, the number of comments, and the number of times content has been re-shared. It’s important to pay attention to analytics because they...
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3 Ways to Turn Followers into Customers

Instagram and Facebook are two of the most popular social media channels one could have. With over 1 billion users, these platforms allow you to have a strong online presence while finding potential candidates for your product/service. Want a little...
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Corporate Culture; Part of the Social Media Puzzle

Many businesses have recently been incorporating company culture into their social media strategy. The values and philosophies of a typical company are usually observed by consumers and potential employees alike and can very likely affect the decision-making process. Therefore, it’s...
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Build Your Business with Instagram Stories

It’s an ongoing challenge to keep up with all of the new features that are continuously developed for social media. However, many of them can be used to your company’s advantage. One of these is Instagram Stories. Instagram is a...
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The Community of Instagram

Instagram, as a social media platform, establishes a sense of community among its members. It offers mini-communities within the platform so that people can connect with others who have the same hobbies and interests. Understanding the different communities will help...
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Who Is Your Audience?

Do you expect to see a 90-year-old grandma listening to heavy metal, a goth enjoying country western on his playlist, or a teenager listening to “Baby Shark?” Sure, there can be exceptions to the rules, but usually fans and audiences correlate...
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What We’ve Learned in 2020

Throughout the “unfortunate” year of 2020, social media became the mainstream source for pandemic updates, medical information, and health recommendations. Platforms offered support groups, neighborhood watches, and online shopping for neighborhood retailers. It created connections and restored a level of...
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Social Media: Decrease the Drama

Drama. As a high schooler, I followed my social media feed in order to stay updated on everyone’s life. It’s is the idea of staying “in-the-know” that draws kids to social pages. Unfortunately, all of this connectivity can lead to...
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Social Media Comes Along…Everywhere!

I can almost guarantee that if you have a smartphone, you have at least one social media app downloaded. And, since your phone goes with you EVERYWHERE, 24/7 access to social media is always in your pocket. Way back when, I...
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